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Where Were You on March 3rd? You May have Missed a Big Holiday…

It seems like every day is also a “Day” these days. Friendship Day (July 30th), International Chocolate Day (Sept. 13th), you already know how the list goes on (International Pancake Day is coming right up! Anyone?!) Can’t miss International Women’s Day either – that one, admittedly, actually means something to me. But for the rest (check out here for a complete calendar!), do they make much difference? Doesn’t feel like.

One that doesn’t get as much press was World Wildlife Day on March 3rd– declared by the United Nations as a day to celebrate and raise awareness of the world’s wild animals and plants.  This year is focused on African and Asian elephants and the theme is “the future of wildlife is in our hands.” 

I almost missed it, but that tag line made me stop and think, I have to say.

It almost feels out of reach for the average early-twenties person like me who, forget trying to make a difference, I’m just trying to make it to the summer.  How could the future of something like that be in my – our – hands? But you know what, now, more than ever, individuals and groups of people have a voice in how our world and society is going to go. 

 

Yesterday, I read about a group called Nature & Culture International (check it out “California Entrepreneurs Help to Save Amazon Rainforest“) who ‘do business’ as ‘well-intentioned gringos’ to help save millions of acres of rare forest, mountains and jungle in Latin America – yes, they’ve already helped save millions of acres.  NCI hopes that by 2020, they can help turn 20 million acres in Ecuador, Peru, and other places in Latin America into national parks, wildlife corridors, and biosphere reserves. Now THAT’S making a difference!

This kind of work helps protect  rare plants and animals like spectacled bears, fasciated tiger-herons, iridescent hummingbirds, to name a few. That bear is totally me on Mondays, btw) And that means a richer world for all of us.

 

It’s groups like NCI – just a bunch of people from California – that make us realize that ‘saving the rainforest’ is something tangible we can all be part of. That’s what Peaceful Fruits is about too and I’m proud to be a part of it. We aren’t as big as they are – yet – but we are working to do our part.

 

It’s awesome to see how this next generation of young people (millennials like me, if you will) are starting more and more organizations that strive to make a difference instead of just to make money.

So, happy World Wildlife Day everyone and remember that the future of our world and our environment is in your hands – grab something worthwhile.

-Margo, Peaceful Fruits Marketing Intern